help seoAs an Internet marketing strategy, SEO considers how search engines work
, the computer programmed algorithms which dictate search engine behavior
, what people search for, the actual search terms or keywords typed into
search engines, and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, adding content, doing HTML,
and associated coding to both increase its relevance to specific keywords and to remove
barriers to the indexing activities of search engines. Promoting a site to increase the
number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search
had surpassed desktop search.In 2015, it was reported that Google is developing and promoting
mobile search as a key feature within future products. In response, many brands are beginning to
take a different approach to their Internet marketing strategies.